{"id":7040,"date":"2026-09-01T18:00:44","date_gmt":"2026-09-01T18:00:44","guid":{"rendered":"https:\/\/ozandoz.com\/eng\/?p=7040"},"modified":"2026-09-11T18:12:17","modified_gmt":"2026-09-11T18:12:17","slug":"ticari-reklam","status":"publish","type":"post","link":"https:\/\/ozandoz.com\/eng\/ticari-reklam\/","title":{"rendered":"Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nde kapsaml\u0131 de\u011fi\u015fiklikler yap\u0131ld\u0131."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7040\" class=\"elementor elementor-7040\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c67d13 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-zoom-point-false pxl-section-overflow-visible pxl-section-fix-none pxl-bg-color-none pxl-section-overlay-none\" data-id=\"3c67d13\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-extended \">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffb660f pxl-column-none pxl-column-overflow-hidden-no\" data-id=\"ffb660f\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-d30b33b elementor-widget elementor-widget-pxl_blockquote\" data-id=\"d30b33b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-blockquote pxl-blockquote2 \" data-wow-delay=\"ms\">\r\n    <div class=\"pxl-item--inner\">\r\n        <blockquote>\r\n            <div class=\"pxl-item--description\">\r\n                Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nde kapsaml\u0131 de\u011fi\u015fiklikler yap\u0131ld\u0131.                            <\/div>\r\n        <\/blockquote>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7b755 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"6c7b755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor highlight-gradient\">\n\t<div class=\"pxl-item--inner  \">\n\t\t<p>1 Temmuz 2026 tarihli Resm\u00ee Gazete\u2019de yay\u0131mlanan ve d\u00fczenlemelerin \u00e7o\u011funun ayn\u0131 tarihte y\u00fcr\u00fcrl\u00fc\u011fe girece\u011fi\u00a0 Y\u00f6netmelik; reklam hukukunun \u00f6tesine ge\u00e7erek yapay zek\u00e2, hedefli reklamc\u0131l\u0131k, dijital platformlar, influencer ekonomisi, algoritmik \u015feffafl\u0131k ve t\u00fcketici korumas\u0131 alanlar\u0131nda \u00f6nemli d\u00fczenlemeler getiriyor.<\/p><p>Yeni d\u00fczenlemeyle \u00f6ne \u00e7\u0131kan ba\u015fl\u0131ca de\u011fi\u015fiklikler:<\/p><ul><li>\u2060 \u2060\u00c7ocuklara y\u00f6nelik profillemeye dayal\u0131 hedefli reklamlar yasaklanmas\u0131;<\/li><li>\u2060 \u2060Hedefli reklamlarda algoritmik \u015feffafl\u0131k;<\/li><li>\u2060 \u2060Yapay zek\u00e2 ile olu\u015fturulan reklam i\u00e7eriklerine ili\u015fkin yeni a\u00e7\u0131klama y\u00fck\u00fcml\u00fcl\u00fckleri;<\/li><li>\u2060 \u2060Sosyal medya etkileyicileri (influencer) arac\u0131l\u0131\u011f\u0131yla yap\u0131lan reklamlara ili\u015fkin yeni d\u00fczenlemeler;<\/li><li>\u2060 \u2060\u0130ndirimli sat\u0131\u015f reklamlar\u0131, \u00e7evresel beyanlar (greenwashing), t\u00fcketici de\u011ferlendirmeleri ve \u015fik\u00e2yet platformlar\u0131na ili\u015fkin h\u00fck\u00fcmler yeniden d\u00fczenlendi.<\/li><\/ul><p>\u0130lgili d\u00fczenleme, reklam verenler, dijital platformlar, e-ticaret \u015firketleri, reklam ajanslar\u0131 ve i\u00e7erik \u00fcreticilerinin faaliyetlerini de ilgilendirdi\u011finden uyum s\u00fcre\u00e7lerinin g\u00f6zden ge\u00e7irilmesini gerekiyor.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nde kapsaml\u0131 de\u011fi\u015fiklikler yap\u0131ld\u0131. 1 Temmuz 2026 tarihli Resm\u00ee Gazete\u2019de yay\u0131mlanan ve d\u00fczenlemelerin \u00e7o\u011funun ayn\u0131 tarihte y\u00fcr\u00fcrl\u00fc\u011fe girece\u011fi\u00a0 Y\u00f6netmelik; reklam hukukunun \u00f6tesine ge\u00e7erek yapay zek\u00e2, hedefli reklamc\u0131l\u0131k, dijital platformlar, influencer ekonomisi, algoritmik \u015feffafl\u0131k ve t\u00fcketici korumas\u0131 alanlar\u0131nda \u00f6nemli d\u00fczenlemeler getiriyor. Yeni d\u00fczenlemeyle \u00f6ne \u00e7\u0131kan ba\u015fl\u0131ca de\u011fi\u015fiklikler: \u2060 \u2060\u00c7ocuklara y\u00f6nelik [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[49],"class_list":["post-7040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hukuki-gelismeler","tag-ilam"],"_links":{"self":[{"href":"https:\/\/ozandoz.com\/eng\/wp-json\/wp\/v2\/posts\/7040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ozandoz.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ozandoz.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ozandoz.com\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ozandoz.com\/eng\/wp-json\/wp\/v2\/comments?post=7040"}],"version-history":[{"count":4,"href":"https:\/\/ozandoz.com\/eng\/wp-json\/wp\/v2\/posts\/7040\/revisions"}],"predecessor-version":[{"id":7044,"href":"https:\/\/ozandoz.com\/eng\/wp-json\/wp\/v2\/posts\/7040\/revisions\/7044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ozandoz.com\/eng\/wp-json\/wp\/v2\/media\/7063"}],"wp:attachment":[{"href":"https:\/\/ozandoz.com\/eng\/wp-json\/wp\/v2\/media?parent=7040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ozandoz.com\/eng\/wp-json\/wp\/v2\/categories?post=7040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ozandoz.com\/eng\/wp-json\/wp\/v2\/tags?post=7040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}